I'm writing this from my kitchen table in Miami Beach, with a suitcase still half-unpacked in the hallway. This summer got away from me, in the best possible way.
When I started IESA, most of the packages we sent out had Florida zip codes on them. I knew many of the people who ordered by name. This summer, for the first time, I watched orders leave for towns I've never been to and states I've never visited, from the Southeast to the Northeast and a whole lot of places in between. Somewhere along the way, quietly, this little Miami Beach practice became something that reaches across the country.
I don't take that lightly. If you found us this year and took a chance on a small-batch maker you'd never heard of, thank you. Truly. Every jar and every bottle still gets made by hand, and I think about where they're headed more than you'd guess.
The questions I kept hearing
I spent a lot of this summer in conversation: at markets, in studios, on long phone calls, and in the kind of airport talks that start with "so what do you do?" and end forty-five minutes later. Everywhere I went, I kept a running list of your questions in my phone. Some I answered on the spot. Some deserved better answers than I could give standing up. Here are the ones I heard most.
"What is Ormus, really? Give it to me straight."
The straight version: Ormus is a trace mineral preparation, gold and related elements in what's described as a "monatomic" state, usually taken as a liquid. It carries a lot of mysticism, some fascinating history, and honestly limited clinical research. What I can tell you plainly is what's in the bottle, how it's made, and how people traditionally use it as part of a daily ritual. I wrote the full, no-hype version here: What Is Ormus? The Honest Guide.
"How do I actually take this stuff, and when?"
Small amounts, taken consistently, ideally woven into a quiet moment of your day rather than gulped on the run. Timing, dosing, and pairing all matter, and I wrote a working manual for exactly this: How to Take Ormus: Dosing, Timing & Pairing. If you're starting with Shilajit, a pea-sized portion dissolved in warm water is the classic way in.
"How do I know what's actually in the bottle?"
This is my favorite question, and I wish more people asked it, of me and of everyone else they buy from. You shouldn't have to take any maker's word, mine included. Every batch we make goes to an independent, ISO-accredited lab, and we publish the results: read the actual lab reports here. If a company selling minerals can't show you a certificate of analysis, keep walking. And as with any supplement, loop in your healthcare provider, especially if you're pregnant, nursing, or on medication.
"Ormus or Shilajit? Where do I start?"
They're different characters. Ormus is the one people tend to build slower, more contemplative rituals around. Shilajit is the dense, mineral-rich resin with 72% fulvic acid and a taste that announces itself. I compared them properly here: Ormus vs. Shilajit. Or take the two-minute quiz and let your goals decide.
"Does the 528 Hz thing actually do anything?"
I'll give you the same honest answer I give in person: there's no clinical proof that any single frequency heals anything, and I won't pretend otherwise. What I can tell you is that sound has been part of ceremony and healing practice for as long as humans have gathered, that 528 Hz is a beautiful tone to sit with, and that tuning our formulations to it is an intention we weave into the craft, not a medical claim. More on the honest version of frequency work here: What Is 528 Hz?
"Is Shilajit different for men versus women?"
I heard this one everywhere this summer. The honest answer: the resin is the same, and traditional use spans everyone. We don't make a "men's" or "women's" version, and I'd be skeptical of gendered formulations that are mostly marketing. Start small, pay attention to how you feel, and talk with your healthcare provider about what's right for your body.
Help me make this better
Here's the part where I ask something of you. A bigger community means more eyes on what we do, and I want to hear what you see. What should we improve? What do you wish existed? A product, a format, a piece of writing, better packaging, clearer instructions. Whatever it is, I genuinely want to know. Some of the best changes we've made started as a customer saying "have you considered…"
Write to me here. I read what comes in.
If you're building something too
The other thing I heard all summer, again and again: "I'd love to bring this to my people." So consider the door open. If you're building something of your own, whether that's a wellness practice, a studio, a podcast, a retreat, or a shop, and our story resonates with yours, I'd love to talk. This summer reminded me that this work travels best through people: practitioners who share it with clients, hosts who make room for honest conversations about ancestral practices, spaces that want sound and ceremony in the room. If that's you, reach out and tell me what you're dreaming up.
Where this goes next
I started IESA because I believe the practices that shaped our ancestors deserve a place in modern life, held to modern standards of honesty and proof of purity. That story is bigger than any one product, and this summer it found more ears than I ever expected. If it found yours: welcome. I'm glad you're here.
With gratitude, from Miami Beach,
— Clinton
These statements have not been evaluated by the Food and Drug Administration. Our products are not intended to diagnose, treat, cure, or prevent any disease.
